Nicolas G. Hayek is known for his theory of innovation as an entrepreneurial obligation.

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"... I consider an entrepreneur to be such if his mindset, his mentality encompasses all entrepreneurial qualities ..."

First and foremost, the entrepreneur is an artist full of imagination and innovative spirit, able to communicate, open to all ideas, capable of questioning everything - both our society and himself - captivated by beauty and very sensitive to the fate of our planet.

This mindset not only allows him to create new products and new jobs, i.e. real value and wealth for us all. It is also absolutely necessary to overcome all obstacles with imagination and courage ...

The entrepreneur must also be able to take risks and be a courageous realiser, quick and consistent...