The Renaissance
Leadership of the Swiss watch industry in a renaissance by forging together - according to suggestions of Hayek Engineering - the two biggest watch-holding companies with Nicolas G. Hayek as President of the Board of Directors and CEO. Expansion into the world's leading watch company (now The Swatch Group) with new product strategies and production concepts.
The watch-innovation
The flagship Swatch, produced with fully integrated manufacturing technology, which gives the company its current name, has already celebrated its25th anniversary.
The luxury market
The seemingly conflicting demands of the luxury segment are brought into harmony by skilful combination of manual know-how, top developments and an industrial production approach.
The cutting-edge technologies
Application of creative design applications for the latest cutting-edge technologies to ensure continuous innovation in all products and production areas.